TRỐN NÓNG SÀNH ĐIỆU

LIPTON VIETNAM

SUMMER CAMPAIGN 2018

LIPTON RELEASED A NEW FLAVOR FOR THE SUMMER CAMPAIGN - MANGO ICE TEA, WHICH INCLUDED 3 SCOPES OF WORK THAT WE NEEDED TO PRODUCE:

KEY VISUAL, 6S BUMPER AD, SOCIAL POSTS.

Final Art Work

Mirum asked us to shoot the posing of talent and the elements inside the KV exactly like the sketch that they did (DI) before.

​Luckily, we found exactly the same talent in the draft KV which is suitable with the mood of the KV 

VISUAL DIRECTION

Vibrant and colorful, using Lipton Ice Tea color Yellow & Cyan as a main color, Red & White as a sub color.

The materials we use in this campaign is paper & toy, to create a small set where Lipton Ice Tea glass can be the highlight of the summer scene.

With different visual format which are square frame, 360 degrees, long photo, we have to deliver 3 stories that show summer feeling, fun and happy.

BBQ Party in the garden

The hot city can be cooler with LIT

The pool after house

FROM BRIEF TO EXECUTION

Draft Key Visual

LIT1348.jpg

LONG FORMAT PHOTO

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COVER.jpg

360 DEGREE PHOTO

VIDEO IDEA & CONCEPT

With the concept “Make your summer more Mango”. Client want to deliver the atmosphere of summer to audience, that’s why they choose the pool visual to bring the feeling of hiding away from the heat. 

Mango is our main character which will jump into the pool, make a fresh water splash and blend with water to create Lipton Ice Tea Mango

FINAL ARTWORK

credits

client Lipton Vietnam

agency Mirum

production team Kitchen Visual

 

Key Visual 

producer Van Truong Nhut

photographer Junnie Uyen Dong

wardrobe stylist  Van Truong Nhut

makeup artist Dang Thanh Vinh

assistant Thinh Tran - Hong Anh

Social Post

photographer Junnie Uyen Dong

props / food stylist  Van Truong Nhut

paper craft Junnie Uyen Dong

assistant Hong Anh

6s Bumper Ad

producer Junnie Uyen Dong

director Tung Le

food / props stylist Van Truong Nhut

post-production Tung Le

From

the brief

From

the brief

to the final artwork

Booking Inquiry

Ms Uyen | +84 909 963 192​ - uyen.dong@kitchenvisual.com

Mr Nhut  | +84 787 007 441​ - nhut.van@kitchenvisual.com

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